Saturday, 2 April 2011

Master the art of persuasion

The power to persuade the person across the table is all important- be it an interview, a client meeting or your boss. the one who wins is the one who can persuade others to see things from his point of view.
     Have you noticed that the person who dominates the meeting, the boardroom and one who always gets that promotion or job, is the one who has the power to convince others of his points of view. How does that particular person manage to convince others of his point of view. How does that particular person manage to convince others and how can you do the same?
                  Six techniques for you to master the art of persuasion.
1- Use the person's name: when in a meeting or discussion, addressing the person by name has the psychological advantage of aligning him with you. We are immediately more open to someone who has directly addressed us by name. In an interview if the people across the table have been introduce to you,  then addressing the person who asks you a difficult question by his name, is a good technique. It shows firstly that you have remembered his name from the introduction round and so are sharp, and you psychologically get the person to aligng with what you are saying.
2-Use their words: Mirror and match technique: This is a smart way to get people on your side, 'This can be used when persuading your boss to your point of view and even in an interview. Study the kind the kind of language the person uses and his form of expression to put across your points. this is called mirror and match technique.  Speaking the same kind of language makes the person view you as being on the same side as them, and there is an immediate sense of kinship.
3- Be pleasant: when talking, have a pleasant tone and appearance so that others are already won over to you as a person and consequently, are more open to what you say. Whether at a meeting or an interview, a well-groomed look and a smile, backed with a friendly tone will always work to your advantage. Look confident, even if you don't feel it.
4- Stand Up: When you want to make a point, stand up and make it. Do you know why speakers always use a dias? Being physically raised above the others, gives you that all important psychological advantage. So, in a meeting or boardroom presentation, when you want to emphasis a particular point, or when making your key points, stand up and do it. It will give you added confidence, add emphasis to what you say, and so have a stronger effect on your audience, than if you sat and made the same point.

5-Present both sides of the argument: This is a good technique for a meeting or discussion. You want to put a point across, but you know every argument has its pros and cons. A good way is to sum up both sides of the argument, as this will increase your credibility and you will be regarded as giving an unbiased and balanced viewpoint. This will give more power to what you say and make your view point more acceptable.
6- Use positive images and motivating words: When talking to persuade, always use positive imagery and motivating words.
          This will persuade, people to your cause faster. If you want your company to go fir a product variation because the present product has certain flaws, talk about the positives of this variation and its benefits, rather than going into the negatives of the present product. Whether you are selling an idea to your boss or making a point in a meeting, always conjure positive imagery as this positions you in a positive light and evokes good vibes among people seated across the table.
           Use these handy tips to help you come out on top in that all-important board meeting or in an interaction with your boss.
            Remember it’s not only what you say but how you say it that makes all the difference.      

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